Pro product layer, sampleHow to apply it
2 applied records from the paid layer, shown in full with their sources. They are part of a published sample of 74 of the library's 2,480 applied records; the rest are in Growth Operator and Pro.
MSGKB-V2-11-017-03 · vol 11, Content Marketing Strategy
Content repurposing
Identify high-performing content. Assess repurposing opportunities. Choose appropriate formats and channels. Adapt content for each format. Maintain core message. Distribute repurposed content. Refine repurposing strategy. Prioritize high-performing content with strong engagement and evergreen topics. Also repurpose content that addresses core audience needs. Repurpose by: identifying high-performing content, assessing repurposing opportunities, choosing appropriate formats and channels, adapting content for each format, maintaining the core message, distributing repurposed content, tracking performance, and refining strategy.
MSGKB-V2-12-033-03 · vol 12, Content Operations & Repurposing Systems
Topic bank management
A content team managing a topic bank would:
- collect topic ideas from multiple sources
- organize by pillar and subtopic
- prioritize based on strategy
- maintain a healthy pipeline
- review and prune regularly
- connect to content planning
- track topic performance
- refresh topics periodically
Collecting topics from multiple sources, organizing by pillar and subtopic, prioritizing based on strategy, maintaining a healthy pipeline, reviewing and pruning regularly, connecting to content planning, tracking topic performance, and refreshing periodically. Manage by.
