Marketing, applied
30 everyday marketing jobs, each worked through with applied records from the Marketing library, the Copilot answering where it was asked, a free tool to measure it, and the product that runs it.
Positioning and offers
Position a product in a crowded category
When every competitor claims the same thing, the work is deciding what you will be known for and then saying it the same way everywhere.
Price and package an offer
An offer is read before it is priced. Make the promise plain, then give buyers a sensible first step and a next one.
Conversion
Write a landing page that converts
Most landing pages lose people to friction and vague copy, not to a missing trick. Remove the obstacles first.
Run a conversion-rate test you can trust
A test programme is only as good as its backlog and its discipline: one variable at a time, run long enough to mean something.
Email and lifecycle
Fix falling email engagement
Falling opens and clicks are a symptom. Audit the programme, watch the right numbers, and deal with the people who stopped reading.
Build a lifecycle automation that earns its keep
Automation pays when it follows the customer's real stages, not the order your tools were bought in.
Sales and pipeline
Score leads and hand them to sales cleanly
Lead scoring only works when marketing and sales agree on the definitions and keep reviewing them against what closes.
Run account-based marketing for top accounts
Account-based work starts with choosing the right accounts and knowing them well, before any campaign goes out.
Write cold outreach that gets replies
A sequence is a series of different reasons to reply, not one pitch sent five times.
Run a discovery call that qualifies
Discovery is where a deal is qualified or quietly lost. Ask about budget, authority, need and timing, and answer doubt with proof.
Manage a sales pipeline by evidence
A pipeline is only as honest as the records behind it. Govern the data, get the team using it, then work the deals that stall.
Measurement
Choose an attribution model
No attribution model is true. Pick one for the decision you need to make, and compare it against the others before moving budget.
Build a marketing report leadership reads
A report earns attention when it is regular, short and honest about what the numbers can and cannot show.
Set CAC and LTV guardrails for acquisition spend
Acquisition spend needs a ceiling you worked out in advance, from what a customer costs and what one is worth.
Paid media
Scale paid social without losing margin
Scaling works when the plan and the creative tests come first and the budget follows the evidence.
Structure a paid search account
Search budgets leak through loose matching, missing negatives and landing pages that do not match the ad.
Test ad creative systematically
Creative is the biggest lever most accounts have. Brief it properly, test hooks deliberately, and keep iterating on a schedule.
Search and content
Build topic clusters that rank
Search rewards sites that cover a subject in depth and link it together, one clear page per intent.
Fix the technical SEO basics
If search engines cannot crawl and index the right pages, nothing written on them matters.
Earn links with digital PR
Links follow useful assets and real relationships. Audit what you have, make something worth citing, and ask well.
Repurpose one piece of content into many
The cheapest content is the content you already made. Start from what performed and adapt it for each channel.
Run an influencer or UGC programme
Creator partnerships go well when the fit, the brief and the contract are settled before anything is posted.
Where to start with search
Work through these in order. Fix the technical SEO basics first, because pages that cannot be crawled and indexed cannot rank. Then build topic clusters so each intent has one clear page, linked together. Then earn links with digital PR for the pages that deserve them.
Growth and retention
Plan and run a product launch
A launch is a sequence with a timeline, not a single announcement.
Start a referral or affiliate programme
Referral and affiliate programmes are mostly operations: clear commission events, simple offers and prompt payouts.
Reduce churn and grow retention
Churn is easier to prevent than to reverse. Define it, watch the usage that predicts it, and act before the renewal date.
Collect reviews and testimonials
Proof from customers does more selling than anything you write. Ask systematically and make it easy to say yes.
Improve activation in a product-led funnel
In a product-led funnel, the first session decides most of the outcome. Define the moment of value and shorten the road to it.
Grow a community that supports the business
A community needs a purpose, regular rituals and fair moderation, or it becomes a quiet channel nobody opens.