Short notes on doing marketing well
Each note takes one idea from the Knowledge Hub's free Marketing library and applies it to a real decision, with its sources and the hub pages that go deeper.
Distribute before you write another post
Most content that underperforms was not badly written. It was never seen. Before you commission the next piece, give the last good one a real distribution plan.
MarketingFind the leak before you buy more traffic
If your funnel converts poorly, more traffic mostly buys more drop-off. Measure each step, fix the biggest leak, then pay for reach.
MarketingPick one platform, and earn the right to a second
Spreading across five platforms usually builds five weak presences. Choose the one where your buyers already ask questions, learn how it works, and earn the right to a second.
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